The Most Important Element of a Thriving Brand

by Serena Carcasole | May 5, 2022 | Branding, Entrepreneurship, Online Marketing

What is the most important element of a thriving brand? Many people would say it is having a great product or service. While this is certainly true, something else is just as important: building a community around your brand. When you create a community of supporters,...

How a Book can Increase Your Exposure

by Serena Carcasole | Feb 12, 2019 | Book Publishing, Business / Entrepreneurship, Content Marketing, Entrepreneurship, Lead Generation, Online Marketing, Scaling, Success, Visibility

Are you an ambitious entrepreneur that dreams of writing a book one day? Someday is not a day of the week which is why now is the time for you to seriously consider becoming a published author! Why should you write a book sharing your story or expertise? It'll...

The 3 Elements on Every High-Converting Opt-in Page—and How to Use Them

by Michele Wacek | Nov 5, 2018 | Business / Entrepreneurship, Content Marketing, Entrepreneurship, Lead Generation, Online Marketing

If you've ever opted in for an online training or a gift from an entrepreneur or author (such as a mini-course or a book), then you've seen and used an opt-in page.   Just in case you're not familiar with the terminology, an opt-in page is a web page that collects...

The Easiest Way To Get Your Business Noticed

by Serena Carcasole | Aug 24, 2018 | Content Marketing, Entrepreneurship, Lead Generation, Online Marketing, Social Media

You may be noticing a lot more videos and visual marketing platforms online these days. With video becoming increasingly popular, and the choice of most online users, it’s no wonder hosting sites like YouTube and Vimeo are trying to out-compete for your attention....

3 Steps to over coming the fear of visibility

by Serena Carcasole | Mar 30, 2018 | Content Marketing, Entrepreneurship, Online Marketing

The fear of visibility is something that many of us know all too well. It held me back for years, keeping me in the shadows, allowing me the comfort of staying small and hidden. If you are not where you want to be in your relationships, life or in your business then...

The Quickest Way to Become an Influencer

by Serena Carcasole | Mar 30, 2018 | Lead Generation, Online Marketing, Visibility

5 Powerful Reasons How Interviewing Influencers Is A Sure-Fire Way To Market & Grow Your Business Fast! You're able to tap into another person’s huge success by associating yourself with them, to their listeners and yours (sometimes referred to as the “Halo Effect”)...